Picture: iStock/vectorjuice
Marketeers don’t have it easy these days: standing out against the growing competition, finding innovative ways to create more personalized content, increasing efficiency through automated processes – the list goes on and on. We don’t claim to have all the answers, but we do know how to create captivating content and successful campaigns that will make a true difference in the way you engage with your target audience. Here are four tips to capture their attention and actively engage them with your brand through Interactive Video Campaigns.
1. Define Your Objectives Clearly
Before diving into the planning and execution of your video campaign, it’s essential to set clear objectives. What do you want to achieve with the campaign? Do you want to increase brand awareness, elevate your recruitment strategy, or drive product sales? Your objectives will not only be relevant in regards to your target group or your video material, but also concerning its preparation with the chosen overlays. At Media Match Maker this strategical aspect is assissted by our Campaign Consultant as part of our Full Service Approach.
2. Understand Your Target Audience
Audience analysis is a crucial part of any marketing campaign. You should have a deep understanding of your target audience, knowing its needs, preferences, and habits. This allows you as well as us to create content that is relevant and engaging. Interactive videos provide the unique opportunity to offer a truly personalized experience by not only considering these interests and demographic characteristics, but by activley engaging with them through interactive CTAs.
3. Elevate Your Storytelling
Compelling storytelling is key to making your message resonate. Your video material is already a great step into telling your brand‘s story, transporting company values and / or promoting your product. By adding interactive overlays, you’ll be able to let customers discover your brand in an innovative way and vice versa: through survey overlays, pick & choose options, links to your website or socials and other subtle CTAs you’re elevating your storytelling by creating an emmersive experience.
4. Never Underestimate the Importance of Analysis
Like always, creating the video is just the beginning. Following comes the publication to and targeting of your audience through various channels like newsletters, social media profiles, websites etc. and the analyzing of their KPIs (e.g. CTR, ER, VCR, Conversion Rates) to assess the success of your campaign. At Media Match Maker we have found an incredibly effective way to reach and engage your audience, thus resulting in increased KPIs. Additionally, we provide the entire service around reaching and analyzing your target audience, constantly optimizing your campaign on the Go, all while providing you with mid-campaign-reports as well as a final one.
With AI setting new standards for innovation – not only, but surely in the world of marketing as well –, it has also become very clear how important it is to find ways to set yourself apart from the crowd by creating content that is relevant and personalized. Adding an interactive experience to your campaign offers an innovative and unique opportunity to do exactly that. If you’re intrigued to look at some numbers, read our article about our case study, that we have conducted for our client Schauinsland.
