Ready for your
interactive Video?
At Media Match Maker, we specialize in interactive video ads with multiple CTAs—driving higher engagement and outperforming traditional ads. Our programmatic delivery leverages top DSPs and VAST protocols, ensuring seamless placement across instream and outstream environments, Connected TV (CTV), and Digital Out-of-Home (DOOH).
Whether you need a managed or full-service solution, we provide end-to-end support, detailed reporting, and a globally experienced team dedicated to achieving your marketing goals.
Unlock the full potential of your video campaigns with us!
Take a look at our work
Our global delivery channels
We deliver our interactive video ads through these three channels:
Open Web
Connected TV
Digital Out of Home
Meet the team!
Our team is a dynamic blend of experience and innovation. As seasoned media entrepreneurs, we’ve built multiple successful ventures, bringing deep industry expertise to everything we do. We’ve also assembled a talented mix of industry veterans and fresh, creative minds—fostering a unique synergy that drives innovation and results.
By combining proven strategies with new perspectives, we create impactful solutions that push the boundaries of digital advertising.
How does it work?
Discover how simple it is to turn your campaign ideas into reality through our four easy steps with Media Match Maker.
1. Campaign Briefing
A successful digital advertising campaign starts with a clear vision. To craft the most effective strategy, we need a detailed briefing from you. Share your campaign …
2. Video Enrichment
To create the perfect campaign, we first take the time to understand your goals. Share your CI materials, brand guidelines, tracking URLs, and any key details with us, and …
3. Publishing
We deliver interactive video ads across a variety of platforms using industry-leading Demand-Side Platforms (DSPs) like Google DV 360, Adform, Xandr, and Zemanta.
4. Reporting
Stay informed throughout your campaign with our detailed reporting services. While your campaign is live, we provide weekly reports to keep you updated on performance.
Ready for your own campaign?
ENGAGEMENT!! Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.
Brands we worked with:
Want to stay up to date?
How to Leverage the Decoy Effect
Picture: iStock/Smashing Stocks Leveraging consumer psychology in marketing has been around for decades. But using these tactics strategically with today’s innovative tools accelerates its benefits immensely. A perfect example for this is utilizing the Decoy Effect within interactive ads to counteract attention residue and navigate consumer behavior — tackling…
The Top 5 Trends: Navigating the Marketing Landscape in 2024
Picture: iStock/Flash vector  In the marketing world, buzzwords of new trends are thrown around like confetti. As we dive into 2024, we unveil the Top 5 marketing trends that are not just fleeting fads, but here to stay and – if applied correctly – might just be your golden…
4 Tips for a Successful Interactive Video Campaign
Picture: iStock/vectorjuice  Marketeers don’t have it easy these days: standing out against the growing competition, finding innovative ways to create more personalized content, increasing efficiency through automated processes – the list goes on and on. We don’t claim to have all the answers, but we do know how to…
Transforming Advertising in the Tourism Industry: A Schauinsland Case Study
In this case study, we'll take a closer look at how Schauinsland, a renowned German tour operator, has achieved to generate amazingly increased KPIs within various campaigns of fascinating yet often overlooked travel destinations.
The Ban on Third-Party Cookies and Its Impact on the Advertising Industry: Is Winter Truly Coming?
For some time now, discussions have revolved around the impending ban on third-party cookies by Google, and it seemed to keep drifting further into the future. But now, it appears to be set in stone: Google is likely to seal the fate of third-party cookies by mid-2024.
Linear vs. Interactive Video-Ads: Why Interactive Video-Campaigns should be the New Normal
The advent of interactive video advertisements has sparked a revolution in the advertising landscape, surpassing traditional linear video ads in terms of audience engagement and conversion rates. Here’s why.
Any questions?
Interactive Video Ads
1. What are interactive videos? What makes interactive videos so unique?
Interactive videos enhance traditional video content by incorporating interactive elements such as product sliders, surveys, buttons, and other calls-to-action (CTAs). These features encourage viewer engagement and allow users to explore multiple landing pages within a single video ad. This interactive approach not only boosts user involvement but also increases conversion opportunities and overall campaign effectiveness.
2. Can MediaMatchMaker accommodate strict brand guidelines?
Absolutely! MediaMatchMaker has a dedicated team of expert video designers who create over 100 interactive videos each month. We ensure that all overlays and interactive elements align perfectly with your brand’s guidelines, maintaining a consistent look and feel while enhancing engagement. Your brand identity remains intact while benefiting from the added impact of interactive video.
3. What metrics/statistics do you provide?
We provide comprehensive reporting with detailed insights into your campaign performance. In addition to standard metrics like impressions, clicks, and VAST events, we offer advanced analytics, including average video playtime, mouse hovers, engagement rate, and more. These data points help you measure effectiveness and optimize your campaigns for better results.
4. Can I track user engagement with interactive videos?
Yes! Our interactive video analytics provide detailed insights into user engagement. You can track key metrics such as viewing time, interaction rates, click actions, and interest points within the video. This data helps you understand audience behavior, optimize content, and improve campaign performance for better results.
Programmatic Advertising
1. Where do you run the ads? Where do the ads appear?
We run ads programmatically across the open web, ensuring placement on high-quality, well-known websites. This approach allows us to reach your target audience in brand-safe environments while maximizing visibility and engagement.
2. What are the benefits of programmatic advertising?
Programmatic advertising offers numerous advantages, including greater efficiency, precise audience targeting, and real-time optimization. By automating the ad-buying process, it reduces wasted spend and ensures ads reach the right audience at the right time. Additionally, programmatic advertising provides transparency, allowing advertisers to track performance, measure results in real time, and make data-driven adjustments to maximize ROI.
3. How can you guarantee that our digital ads are running in a brand-safe environment?
We prioritize brand safety by leveraging IAS (Integral Ad Science) as our technology provider. IAS ensures that your digital ads are delivered in a brand-safe environment by using advanced algorithms and real-time data to prevent placements alongside inappropriate or harmful content. This proactive approach helps protect your brand’s reputation while maximizing the effectiveness of your campaigns.
Campaigns
1. We're focused on brand awareness. How do interactive ads help with that?
Interactive ads enhance brand awareness by adding engaging overlays that capture attention, even in sound-off environments. These interactive elements, such as product highlights, call-to-action buttons, and additional storytelling layers, make it easier to convey your message effectively. By providing a more immersive experience, interactive ads increase brand recall and ensure your audience absorbs key information about your offering.
2. Can we use interactive videos for both in-stream and out-stream video ads?
Yes! Our interactive video ads are designed to run seamlessly in both in-stream and out-stream environments. Additionally, we offer a variety of banner sizes to support interactive display video campaigns, ensuring maximum reach and engagement across different formats.